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The four BYC intermediate products of FA85%, DMEOA, AEEA and DMF, are launched in BASF on-line store on 1688.com recently, as the pilot to start its on-line sales test.

This Digital Transformation Project named "Jinling" was initiated in 2018 by COM, consisting of two channels: online sales and BASF WeChat public account. The online sales use the BASF official flagship store on 1688.com as a new sales channel for BYC to tap into new market segments and long-tailed customers. Alibaba online sales will also help BYC to collect more marketing statistics for its refined marketing strategies in the future. Later BYC will make use of the WeChat public account of "BASF Online" to promote BYC products, providing customers with DIY services such as order status check, logistics track and trace, CoA acquisition, product catalogue search and sample application. BYC customers will then get a well-designed interactive purchasing experience through this platform.

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宸存柉澶畼鏂规棗鑸板簵鍦板潃 https://basfinchina.1688.com/

 

 

 

 
 
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